Thursday, July 27, 2006
New NZPCS linking sites for home Business
To submit your link or get more linking tips then visit our link site for details.
Work at home business Directory
Tuesday, July 25, 2006
Google deals another blow to the Work from Home affiliate.
Earlier in the year I wrote an article about Google’s policy changes and how it affected the home based affiliate. It was centered around the policy changes made in January of 2005 and was a review of the changes I had seen over a year I wrote in the article the importance of writing quality landing pages for affiliate links and incorporating the links into article type formats. The benefits of doing this was to offset Google’s policy of only one url per site including merchant and all affiliate urls in the sponsored advertising column of Google’s search result pages. By creating a keyword relevant web page and doing minimal seo work it is possible to offset and in fact even work this policy to your advantage.
Now it seems not only does Google want to limit their sponsored results obtained through ppc to one url per program but that they are making a concerted effort to totally eliminate all affiliate links from ppc results by placing the minimum bid beyond the range of the normal work at home affiliate. How they have justified this is by claiming to installed a page quality ranking system where by pages with low ranking will have excessively higher minimum bids. In fact many webmasters are now reporting bids starting at ten dollars us per click. One poor chap was selling a product for $4.95. So even if he had a 100 percent sales rate on his paid for clicks he would be making a US 5.05 dollar lose every click. His business is basically wiped out till he can organize an alternative supplier of traffic.
Now I see the long term wisdom of Google doing this, They have to protect their business and with the poor or sometimes not quite relevant or duplicate results returned it is easy to see users becoming immune or ignoring all together the sponsored ads. We all saw how quickly banner advertising lost its effectiveness. What I do find a little unnerving is the seemly arrogance and perhaps short sightedness by doing this in the manner they have. Surely they would have been better served to have given some warning the reasons behind the changes rather than state your website lacks relevance and quality if you improve this we will look into the situation with your site. As it stands now looking through forums that cater to the ppc webmasters it is apparent that Google is going to lose a large portion of their adwords accounts to other providers.
Now on the other hand those with adsense accounts should of noticed some significant increase in the amount their clicks were paid at. I for one have not. Which surprised me having a website in the serps on page one for the keywords work at home on three of the four most used search engines. The number one spot on Google.com for keywords earn online business and many combinations of this centered around keyword phrases using earn, online, home, business, money, work, opportunity. So where is the entire extra click through bid cash going too it certainly isn’t my account. In fact this week I’ve noticed increase of only a few cents per click.
One perhaps short term benefit Is I now see a lot of products mainly ebooks and web site portal generators for Adsense that promised to show the purchasers how to make huge income from click arbitrage now being given away in joint venture promotions and freebies for joining subscriber lists. Probably these entrepreneurs have contributed more to this change needing to be implemented more than any other single other factor. As they are responsible for the huge number of sites that have sprung up to cash in on click arbitrage and as the products didn’t have the right formulas to get listed in the serps they had a total reliance on ppc traffic.
Wednesday, July 05, 2006
Website publishing
Incentives.
Try and find software and information that is relevant to your sites description . That way you’ll have a higher chance of the people visiting your site being interested in what you have to offer. I’d get annoyed if I read in a description my site is about my overseas trip went there and they started to tell me about how to raise Canaries . This site is all about internet business so I’ve included some software to help speed things up and keep your pc healthy. As well as a page on Computers which incidentally happens to be the company I work for. Rotates things around have updates and a forum or guest book . People love to leave feedback just make sure you have some editing tools or approval system so your subscribers don’t get offended by some posts content.
Start a email list make sure what ever you do you have permission from the respondent to send them mail. I haven’t found a person yet on the net who likes spam. Then start a newsletter you can use this to inform your customers about some new products you may have introduced . Have a reward system for users and share the programs that are profitable or help you with others.
Share links with others I am very willing to swap a link as long as their site has some relevance to mine and wont offend my customer base . Try and have more than one site if you plan on doing this as it looks unnatural to search engines if you have a link into one site and that one has a link straight back to yours.
Have some affiliates that give some services or products away as well .Give some information away about how well they perform for you don’t over
embellish and make sure you only post what you have received not what you are expecting to . The net is fill of offers saying they will make you thousands in a day and that its fully automated . If that’s the case then why do they need others.